I still get asked on a daily basis, what even is PR?

I think this is because the industry ever-changing.

What I was doing in PR 5 years ago compared to what it encompasses now are totally different!

The truth is, PR is multi-faceted communications strategy. It can include crisis management, publicity management and even stakeholder relations.

Where advertising is generally paying for space, PR works to earn that same space without paying for it, while maximizing a brand’s reputation through utilizing trusted sources.

Basically, it’s all about getting you and your brand placed in the publications most relevant to you and your audience, and in front of the journalists who need to know all about you. All through using… you guessed it… relationships or a network.

PR can have a huge impact on:

• Sales
  
  • PR is exposure for your brand. It is invaluable in building trust with your audience and also has a huge influence on their behaviour in market.
• Reputation
  
  • PR works to position you, your business and your expertise above others in your field or industry. It profiles you above all else and puts you top of the ladder in a consumer’s mind.
• Awareness
  
  • It’s not just your name in the publication that gives the awareness. It’s also about how you leverage it after it’s been published as well! PR is an incredible tool for building awareness and understanding how to utilise the wins for your advantage as well is priceless for your brand and business.

As an expert in media and communications, I am well versed in the who and how of PR and marketing. I utilize my connections and network to secure results and make sure you have your best foot forward!

Thinking about exploring PR? Let’s chat! Send me an email today and we can discuss your goals and where you want to be featured!

Talk soon!